Saatchi & Saatchi Healthcare, sprouted from Saatchi & Saatchi to answer to healthcare marketing exigencies, is a part of Publicis Healthcare Communication Group, a leader Company in healthcare communication, controlled by Publicis.
It offers its own services to Pharmaceutical Companies, Scientific Societies and Institutions in healthcare.

Saatchi & Saatchi Healthcare created a network of healthcare-specialised agencies, with offices in Milan, Rome and Salerno where 88 people work to offer the market a complete service and to develop integrated communication programmes.

Strategy and integrated communication: communication activities dedicated to health operators, physicians, chemists, public and selling networks. - Advertising campaigns - Corporate campaigns - Awareness and disease to consumer campaigns - Direct marketing and CRM projects - Medical education projects - Meetings & workshops coordination - Scientific Boards and Opinion Leaders Management - Promotional materials for scientific informers and training programmes - Convention Designing - PR project development, Media Relations and Press Office - Study and development of proprietary and exclusive programmes in health informatics (interactive communication and marketing through internet and multimedia tools).

PR and Advertising Planning Agency with a structure of 15 healthcare-devoted professionals. It offers its own services to: - Pharmaceutical Companies - Consumer Companies - Scientific Societies - Patients Associations - Institutions It is specialised in projects of: - PR - Media Relation (consumer and professional) - Disease to consumer (sensitization and education campaigns) - Press Office (consumer media and professional media) - Advertising Planning (on more than 400 medical-scientific headings and programmes and exclusive researches for the planning on specialised press).

Healthware is an e-Health company specialized in healthcare business with strong e-health and information technology focus. Founded in Italy in 1996 is member of Saatchi & Saatchi Healthcare network within the Publicis Group, the world’s number one healthcare communication and services group with more than 60 worlwide. Mixing research and development with consulting services and software production, Healthware develops integrated projects as well as products and solutions aiming to health improvement. Cooperating with our strategic, technological and institutional partners increase the capacity to manage our client’s needs (Pharmaceutical Companies, Scientific Societies and Hospitals). Our products cover a wide range of needs including: - Electronic Health Record (EHR) and Clinical Information Systems - Health Networks, HCP Community, Telemedicine - Solutions for interactive communication, e-business, e-marketing, e-detailing, e-CRM, e-learning, e-science, on-line disease management - Web-sites, portals, Internet/Intranet solutions for Hospitals, Scientific Societies and Health Institutions - On-line clinical research (trials, observational studies, population screenings) - CME and Training